Storytelling content is BLOWING UP on social media right now and helping creators like Alix Earle literally change their lives and get paid…. I can’t even imagine how many figures for pretty simple, everyday content. But it’s not a new influencer growth strategy and its a huge part of being an influencer so you need to practice it!
Storytelling content is what builds trust with your community and makes them feel like they’re your BFF. It’s also a very powerful tool for generating more links clicks and sales for your affiliate links and brand partnerships – meaning brands will want to keep rebooking you over and over!
So you wanna be one of those influencers people are OBSESSED with like Emma Chamberlain or Alix Earle then keep reading…
Storytelling generates SALES!
When it comes to generating sales as an influencer, storytelling is a game-changer. It has the ability to captivate your audience, build trust, and ultimately persuade them to take action. Here’s why mastering the art of storytelling is crucial for boosting your sales:
Creating an Emotional Connection:
Storytelling allows you to connect with your audience on an emotional level. By sharing personal anecdotes, struggles, and triumphs, you humanise your brand and make it relatable. When people feel emotionally connected to your story, they are more likely to engage with your content, trust your recommendations, and make purchases.
Emma Chamberlain did a “cooking with Emma” series like 5 years ago when she started blowing up- it was chaos. She wasn’t a pro cook. She didn’t make a 5 course Michelin star meal. She made cupcakes. She made a mess. And she chatted to you while she did it. If you’re just showcasing all the things that you’re really good at because you’re too insecure to show the things you’re not good at- you might get followers but you won’t build true fans. True fans know how chaotic you are and they like you anyway. And they wanna come along for the journey of you trying new things and getting better at them.
Building Trust and Authenticity:
Authenticity is key in the influencer industry. Storytelling enables you to showcase your genuine self, including your vulnerabilities and imperfections. By being open and transparent, you build trust with your audience, establishing yourself as a credible and reliable source. When people trust you, they are more inclined to buy products or services you recommend.
5 years ago when Emma Chamberlain had just started YouTube and was questioning whether or not to drop out of school to pursue social media full time, what did she do? Did she act like everything was perfect? Did she just act totally confident? Nope- she made a video on it. She shared her fears and her doubts. And 3 years later she was hosting the Met Gala. I’m not saying this will happen to you too lol but there is clearly power in sharing times when you’re down, when you’re scared, when things aren’t working out. If you’re going through that time right now but you’re trying to post to IG like you’re living your best life- stop it! Let people in on the shitty stuff too.
Demonstrating Product Benefits:
Storytelling provides an opportunity to showcase the benefits and value of the products or services you promote. Instead of simply listing features or delivering a sales pitch, you can weave a narrative that highlights how a particular product or service has positively impacted your life. By sharing your personal experiences, you can paint a vivid picture of how the product can enhance the lives of your audience.
Creating FOMO (Fear of Missing Out):
Storytelling can create a sense of urgency and exclusivity, driving sales through the Fear of Missing Out (FOMO) phenomenon. By sharing stories of limited-time offers, exclusive discounts, or behind-the-scenes experiences, you can create a sense of excitement and urgency among your audience, motivating them to make a purchase before they miss out on the opportunity.
One powerful way to incorporate storytelling into your content is by doing something engaging on camera while telling an unrelated story. Example: Alix Earle does this so well by getting ready with us on camera and always telling us her plans for the day and evening. We want to go along with her as she gets ready and puts her makeup and outfits on..We also can’t help but covet the products she uses at the same time! So although we won’t be meeting her for drinks later we can definitely buy that cute fit or lipstick she just put on!
HOT TIP: The key is to get straight into the story and share it from your own unique perspective. Your audience wants to feel like they’re right there with you, experiencing the story firsthand.
By mastering storytelling, you can effectively connect with your audience, build trust, and create compelling narratives that drive sales and attract brand partnerships.
If you’re eager to learn more about storytelling content ( we have a whole module dedicated to finessing this art form in your content!) and how to monetise your influence, check out The Influencer Business Academy. My group coaching program is specifically designed to help content creators like you perfect the art of storytelling, grow your following, secure brand collaborations s you can build the influencer biz of your dreams!
Emily x