With Black Friday finally behind us and Christmas drawing nearer, it is easy to get sucked in to impulse buys from fast fashion brands (30p for a dress from misguided? I mean, you’d be crazy not to, right?). However, with fast fashion brands being exposed as exploitative corporations, paying their garment workers in Leicester between £3 and £3.50 per hour maybe you’re considering supporting some more sustainable christmas gifts this festive season. I don’t blame you, it makes the “it’s the thought that counts” REALLY count. With COVID-19 culling independent businesses’ left right and centre, it is more important than ever to support companies where your £40 purchase brings happy tears to the eyes of the owner and the money is supporting real people, rather than Jeff the quadrouplezillionair’s empire. I mean, Amazon is really fucking convenient, I can’t lie, but an Amazon gift can lack a certain ‘je ne sais quoi’ and Jeff Besos could wipe his bum with £20 notes and still be the richest man in the universe.
Shopping ethically can mean a plethora of things. Buying from clothing companies whose core values feature diversity and inclusivity (and this is shown through their choice of models and collaborations) is just as important as ensuring their garments are produced ethically, using sustainably sourced materials. It’s A LOT. It’s exhausting even thinking about the list of things you have to be conscious of when looking for sustainable buys. But even choosing one sustainable christmas gift makes an incredible difference. You can’t deny how yummy it makes you feel giving a gift that not only lights up the face of the receiver but also that of the business owner you purchased from. The nature of sustainable brands means that it is more likely to be hand-made or small-batch unique products that you won’t find elsewhere. There’s nothing quite like a hand sculpted candle that is crafted using sustainable wax, and eSsEnTiAl OiLs. ARE YOU KIDDING ME?! Added straight to my basket. I can’t deny that it requires a little more effort to research sustainable brands, but the tailored, thoughtful and unique products make is SO worth it.
Don’t worry, I won’t be judging you when I see your 30p Misguided purchase selfies (much) but I hope that this post inspires you to shop a little more sustainably this winter. Here you’ll find some gorgeous pieces to dress your body, your home and your mind. I hope you love this sustainable winter edit and find something to treat yourself with or will introduce you to some lush sustainable brands.