The Power of Small: How I Built a Lucrative Influencer Business with Only 8k Followers

| Creator Economy

Are you ready to be inspired? Grab a cup of your favourite beverage and get comfortable because I’m about to take you on a special story about my journey to the exhilarating heights of becoming a full-time influencer. And guess what? I achieved it all by monetising my small audience in record time. So, let’s dive in and discover how you too can turn your influencer dreams into reality.

Let’s start from the very beginning

It’s 2015 and I’m a mid-20’s girl in London working her butt off in a job that gave me so much hope on paper but a few year in I was, like many other women my age, disengaged, underpaid and longing for more…

From 9-5 I was a talent manager in Fashion Photography – glam on paper but actually soul destroying (think devil wears prada but without the designer wardrobe 😑). From 7-9am, 12-1pm and 5-9pm I was a part time content creator finding my real happiness and fulfilment in posting on my beauty blog, YouTube, and Instagram.

But fate had something else in store for me. In a twist of events, I was unceremoniously fired from my corporate job. It was a moment of shock and uncertainty, but looking back, it turned out to be the best thing that could have happened to me. You see, sometimes the universe has a way of pushing us toward our true calling.

& then I was fired

At first, it felt like a devastating blow. I had just a few weeks’ worth of savings, no backup plan, and the bills were piling up. But little did I know that this setback would turn out to be the greatest blessing in disguise. It was a wake-up call that pushed me to step into the mindset of a full time influencer so I could give my all to monetising my small audience and transforming my life. 

Now just a note here – this was definitely not the traditional step into a full time influencer career. That choice was taken away when they kicked me out the door of my 9-5. The situation had all the signs of me crumpling into a ball of helpless depression – but you know when you want something SOOO bad you’re willing to do anything to make it work? That’s the way my mind went and so…

Breaking through the barriers

Armed with just a few weeks’ worth of savings and a burning desire to succeed, I immersed myself in the world of monetising my small audience. And guess what? My background as a talent agent turned out to be the perfect training ground for my new career as a full-time influencer.

Pitching brands, negotiating contracts, and building lucrative careers for my talent—these were skills I had honed over the years. With razor-sharp negotiating abilities and insider knowledge of how brand partnerships work, I was determined to become the talent myself. Failure was never an option, especially when my dreams were on the line.

I remember that morning like it was yesterday. Sitting at my tiny kitchen table in my south London flatshare at 9 am, I embarked on a journey filled with both triumphs and failures. I tweaked my media kit, create my first rate card and pitched relentlessly, reaching out to every brand in my inbox – I didn’t care who they were, I just wanted to know if they wanted me to make content for them. The “No” responses didn’t deter me; (it was all networking at the end of the day) instead, they fuelled my determination to hear those magical words—”Yes, let’s collaborate!”

Tripling My Income in 2 Months

By the end of that first month, something incredible happened. I landed my first £5,000 gig made up of blog, social post and usage rights, proving to myself and the world that success as a full time influencer was within reach. But it wasn’t just about the money; it was about the lessons learned, the resilience built, and the realisation that a small following could still open doors to unimaginable opportunities.

And now, I’m here to share those lessons and insights with you. I’ve distilled all my failures and triumphs into a powerful framework that will help you navigate the business of building a profitable influencer career and effectively monetise your platforms. Say goodbye to undercharging and hello to a full-time influencer income doing what you love!

Do you want this too?

Introducing The Influencer Business Academy, a 90-day Group Coaching Program that will empower you to become a highly-paid influencer consistently landing 4-figure dream brand partnerships (even with a small audience), whilst doing what you LOVE!

As a member of my inner circle, you’ll gain exclusive access to my secret methods in a drip fed course. From winning dream brand deals to reclaiming your power as someone with real influence and a community that loves what you do, I’ll be there every step of the way as your coach, sharing valuable and proven strategy, case studies, and actionable exercises to grow both your network and your net worth on social media.

So, here’s my invitation to you: Join me on this exhilarating journey of transformation. Let’s create a life that goes beyond the confines of a traditional career. Together, we’ll unlock limitless opportunities to work with brands you love, attend incredible events and launches and trips even, and open doors to a life where your income is driven by recurring paid – brand partnerships.

And PLEASE PLEASE PLEASE Don’t let your small audience hold you back. This is the biggest misconception of all time. There is power in being a nano creator and I can show you how to become a highly-sought after creator even with a thousand followers!

As a valued subscriber, I want to give you the opportunity to save hundreds of pounds on the 90-day group coaching program that will revolutionize your influencer career. Don’t miss out on this exclusive chance to join a community of like-minded creators, learn insider strategies, and unlock limitless income potential.

Click here to secure your spot on the VIP waitlist now: CLICK HERE.

Remember, success favours those who take action. Don’t wait for the perfect moment—create it! Together, we’ll make magic happen and transform your influencer journey into a remarkable success story.

And because growth should be accessible to those that are willing to put in the work to make their dreams a reality I have introduced for cohort 2 , longer payment plan options of 6 and 12 months.

Remember, dreams don’t work unless you do. Take that first step today and secure your spot in The Influencer Business Academy.

Your influencer big sis,

Emily